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Designed By Women For Women

Designed by women for women

Before VASH offers a new style to our customers we test it rigorously. VASH is committed to ensuring each and every bag meets our expectations, from the concept to the design to delivering a fantastic final product. Today I’m sharing the process behind our recent testing on our new bag styles. Our testing focuses on ensuring functionality, durability and style. The first two checks are fact-based; the third measure is 100% subjective. What I define as ‘style’ is personal. Style is your ‘fashion signature’ i.e. what you love, what makes your outfit ‘your look’ and what works for you. What is your style?

My most recent test VASH was our Izar style (pronounces I’za). This bag is described as a ‘mini bag’ or ‘capsule bag’. Our take on the Izar mini bag features slightly square edges, a diagonal double zip and a wide base. The squared edges give Izar a more pronounced geometric shape, ensuring this bag stands apart from the flooded market of oblong capsule styles that are taking over the ‘fast fashion’ space.



Diagonal zips: I love this chunky gold detail. Not only does it add edginess, but it also opens the bag completely, showing all your contents. Now you can find your keys with ease!

Wide base: The reinforced wide base ensures Izar can stand upright, again making finding contents super easy.




The standard response is all your essentials, below is a detailed list of what I carry in my Izar day-to-day:

Glasses: Gentle Monster
Wallet: VASH Atlas
Mobile: iPhone 8 Plus
Gloss: Bite Agave Lip Mask
BB Cream: By Terry Light Expert Click Brush
Keys: Car keys + Tile



Because my primary goal is to ‘test’ the style, I am trashing this bag. It has been my go-to bag 24/7 for the last 3 months and I haven’t tired of it.

Work: In work situations I will ‘double bag’, adding a carryall bag to hold my laptop and notepads.
Night: When I am heading out for the evening, I will remove the shoulder sling and hold it as a clutch.
Day: For my day-to-day activities, I keep the shoulder sling attached and wear Izar as a cross body bag in order to make it hands-free.

The verdict is a gold pass! If Izar didn’t work, you wouldn’t find this style in our new range. Izar passes on functionality – this bag is designed to go with you wherever you need. Izar passes on durability – VASH bags are expertly crafted and made to last, as demonstrated by the fact that I put the Izar to the test for three months and it still looks brand new! In fact, all of our products come with a manufacturer’s guarantee covering everything except careless damage. Izar meets my style requirements, I love bags that are textured, edgy and unique, ensuring my accessories stand out from the masses.

Pre-order Izar now if you would like to put her to the test.

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